PWC Reinvent Corporate Business Models Challenge 2025 for Startups

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Applications are open for PWC Reinvent Corporate Business Models Challenge 2025. PwC France & Maghreb is now inviting applications for its “Reinvent Corporate Business Models” Challenge. If your Startup provides an innovative solution or technology helping companies to improve, transform and reimagine how they create, deliver and capture value to become future proof, you will be more than welcome to apply to this challenge.

Key Megatrends & Innovation Areas

Climate Action and Energy Transition

Megatrend: Tackling climate change, adopting sustainable practices and transitioning to renewable energy sources.
Innovations: Renewable energy technologies, carbon capture, and circular economies.
Impacted Industries:
- Energy: Innovating in clean energy.
- Manufacturing: Adoption of sustainable materials and processes.
- Automotive: Shift towards electric vehicles and sustainable mobility solutions.
- Utilities: Integration of renewable energy into the grid.

Generative AI and Automation

Megatrend: The rise of AI and automation in various sectors.
Innovations: AI-powered applications (Agent), robotics, and machine learning.
Impacted Industries:
- Healthcare: AI to create medical notes from doctor-patient conversations.
- Manufacturing: Use of AI for predictive maintenance and quality control.
- Finance: AI-driven financial services and fraud detection.

Personalization and Customer Experience

Megatrend: Increasing demand for personalized experiences.
Innovations: Data analytics, AI-driven personalization, and customer engagement tools.
Impacted Industries:
- Retail: Personalized shopping experiences and targeted marketing.
- Entertainment: Personalized content recommendations and streaming services.
- Hospitality: Customized travel and accommodation experiences.

Other interesting trends could also be: Rapid Urbanization, Smart Cities and Future of Mobility, Demographic Shifts and Aging Population, Digital Transformation and Connectivity, Health and Wellness, Blockchain and Decentralization (DeFI), Etc.

Reinvent Corporate Business Models Challenge Benefits

Vivatech with PwC
- Presence within their PwC Booth @Vivatech 2025 (at least 1 day)
Talk with PwC
- Possibility to participate to a talk with a client and a PwC expert (Business days).
Brainstorm with PwC
- One session (2h) with the PwC Studio to brainstorm and challenge the business model of the winner (if applicable).

Selection Criteria

Value proposition
- The startup value proposition should fit at least one of the 3 pillars of the challenge presented.
Regulation compliance and Security by design
- Regulation compliance and Security by design are key components to be able to fit in the Corporate’s organization and must be at the heart of the solution.
Business potential
- The business potential with PwC business lines and/or with their clients’ issues.
Geography
- EMEA & US.
Maturity
- Maturity: post-MVP stage to growth and scale-up with at least 2 existing clients in their portfolio.
Technology
- Technology: Deep tech and low tech will be considered.
Global Scale operation
- The potential to operate at a global scale.