Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme (ADIEP) for Young African SMEs

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Applications are open for Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme. Powered by Google Hustle Academy, ADIEP is a free initiative designed to help 7,500 SMEs across Africa thrive in the digital economy by equipping them with future-ready business and digital skills.

The training focuses on action-oriented learning through three core modules, and will be delivered in English, French, Arabic, and Portuguese to ensure accessibility for entrepreneurs across Africa.

Cross-Border Digital Trade: Co-created with the AfCFTA Secretariat, this module turns policy into practice. Entrepreneurs will learn to find new markets, adapt products, and master the logistics of cross-border payments and shipping.
Cloud for Small Businesses: This module focuses on using cloud tools to boost efficiency and cut costs. Participants get hands-on training with Google Workspace for teamwork and Google Cloud for secure operations.
AI for Productivity: This module provides practical skills to scale a business using AI. Entrepreneurs will learn to use tools like Google Gemini to automate tasks, create marketing content, and analyze customer data.

AfCFTA Digital Inclusion and Entrepreneurship Programme Benefits

Explore opportunities in Cross-border Digital Trade under the AfCFTA Secretariat framework.
Master practical tools in AI and Cloud technologies to accelerate growth.
Connect with fellow entrepreneurs across Africa and expand your networks.
Gain actionable strategies to strengthen your business.
The initiative is designed for SMEs that have been in operation for at least six months and are based in selected AfCFTA member states, including Nigeria, Kenya, South Africa, Ghana, Cameroon, Senegal, Togo, Côte d’Ivoire, Rwanda, Mauritius, Ethiopia, Tanzania, Namibia, Zambia, Angola, Mozambique, Egypt, Tunisia, and Morocco.
Training is scheduled to begin in November 2025 and will run in 25 cohorts through June 2026.

Eligibility Criteria

The initiative is designed for SMEs that have been in operation for at least six months and are based in selected AfCFTA member states, including Nigeria, Kenya, South Africa, Ghana, Cameroon, Senegal, Togo, Côte d’Ivoire, Rwanda, Mauritius, Ethiopia, Tanzania, Namibia, Zambia, Angola, Mozambique, Egypt, Tunisia, and Morocco.
Training is scheduled to begin in November 2025 and will run in 25 cohorts through June 2026.