Applications are open for Sundry Markets MSMEs Growth Pitch Challenge 2026. The Pitch Competition is designed to identify, support, and reward high-potential local producers whose businesses demonstrate clear readiness for growth and sustainability.
The competition provides entrepreneurs with a platform to present their products, business models, and growth plans to a panel of industry experts. Participating businesses gain recognition, visibility, and access to funding, while also receiving practical feedback that can help refine their ideas and improve market readiness.
The initiative aims to spotlight promising local producers, reward innovation and quality, and support MSMEs with the resources needed to grow sustainably.
- Visibility & Recognition
- Gain exposure and industry visibility
- Funding Opportunities
- Win grants to scale and develop your business
- Expert Feedback
- Receive valuable advice from industry experts
Sundry Markets MSMEs Growth Pitch Challenge Awards & Benefits
Three winners would be selected from the finalist for the 1st, 2nd and 3rd place. Selected winners will receive:
- Grant funding to support business growth
- Recognition and visibility within the MSME ecosystem
- Opportunities for institutional and private-sector linkages
Eligibility Criteria
The challenge is open strictly to entrepreneurs who own businesses involved in the production of grocery and consumable products.
Eligible Businesses
- Packaged Food Products
- Household Consumables
- Personal Care Products
- Fresh Produce
- Beverages
Non-eligible Businesses
- Middlemen & Resellers
- Service Providers
- Consultants
- Distributors
- Trading businesses without in-house production
Judging Criteria for Sundry Markets MSMEs Growth Pitch Challenge
“What difference ₦5 million would make to my business?”
- Clear growth plan
- Specific use of funds
- Expected impact and timeliness
Competition Process
- Application
- Submit an entry form with business details and a 2-3 minute video pitch
- Screening
- Expert committee reviews and screens applications
- Live Pitch
- Top 6 business pitch to a panel of judges and live audience at the event
Sundry Markets MSMEs Growth Pitch Challenge Timeline
- Pitch competition application open: 14th March, 2026
- Application Deadline: 29th March, 2026
- Shortlisting notification: 4th April, 2026
- Pitch & Award event: 8th April, 2026
How To Apply
Application Deadline: 29th March, 2026
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